Our mission is to make health
a daily practice. 

Oura's journey began in Finland. Oura is a part of the health journey of users around the world. We value optimism, seeing the opportunity for everyone to live a balanced life. Oura is a product of meticulous craftsmanship, combining thoughtful design and advanced technology to fit seamlessly into your life.

Oura is the revolutionary smart ring for sleep, health, and daily balance.

We exist to inspire people to be more aware of their mind and body, to take action, and feel fully alive.

Oura empowers every person to own their inner potential — guiding them on a journey to discover what’s within.

The Oura
             Difference

5.5M+ Rings

sold worldwide.

900+ Employees

across countries and continents.

12+ Years

of research and product development.

30+ PhDs

working across an in-house interdisciplinary science team.

Our Values

Not Me, We: Ubuntu

At Oura, we are one team. We each have a significant role to play–but we don’t win in silos. We know in order to succeed, we must do it together. We embrace the diversity of our locations, perspectives, and experiences to succeed as one company.

Trust Matters

If we say we’ll do something, we do it. We always show up with integrity, and we prioritize privacy– because it doesn’t just matter to us, but to you, as well. We do the right thing, even when no one is looking. It is vital to us that our community and teammates know that they can rely on our products, information, and perspective. 

We Find Solutions

We confront obstacles head-on. Even if we disagree, we share one common goal: solving the problem, together. 

We Are Human First

Humanity is present in all that we do. We are passionate about building products that celebrate and support uniqueness, inclusivity, and diversity. We meet people where they are, as they are, and prioritize accessibility, by connecting with kindness and empathy. 

We Aim Higher

Good enough isn’t good enough—we want to be the best. We are bravely curious and optimistic about our ideas for the future, and exploration is in our DNA. We act with courage, challenge the status quo, take risks, and discover new. We execute with excellence.